What’s best? 'House' or 'home' in the Rightmove wording?
Make sure your property is seen by even more buyers by getting the right wording on your Rightmove property listing.
Rightmove is the biggest property portal in the UK, with nearly 50 per cent more properties registered than its nearest rivals. With so much choice, how can you make sure your property comes top into peoples’ searches?
One way is to make sure you are using the right primary keywords that people will type into search for their dream property. If you are wondering whether it is best to refer to your property as a ‘house’ or a ‘home’, the good news is both terms are pretty much interchangeable. But there are some things to consider, which could tip your house into pole position.
In Rightmove’s summary text, which is the first few lines a buyer will see, you need to keep the information simple. In the first instance, people don’t want to read full descriptions in detail, because they just want to get to the point really quickly.
Because of this, Rightmove searches tend to always refer to ‘houses’ for sale rather than homes, unless of course you are looking for a New Build or retirement residences, when phrases such as ‘New Home’ or ‘Retirement Home’ will be more relevant.
In that first ‘headline’ that grabs peoples’ attention, you need to be able to communicate the key factors that people will be looking for. Some of the most popular keywords buyers want to see in a Rightmove listings have been ‘Garage’, ‘Garden’ and ‘Swimming Pool’, while ‘Homes with a sea view’ and ‘detached properties’ were also highly prioritised using Rightmove’s keyword search tool.
A good tip from Sam Mitchell at Rightmove is to use capitals to highlight key features to attract buyers’ attention, but use them sparingly. “If you use capitals throughout the advert it might sounds like you are shouting,” he says. Another tip is to avoid estate agent speak and clichés such as ‘We are delighted to present…’ and instead use bullet points to break up the text and get key information across fast.
When it comes to writing the fuller property description, buyers have more creative licence to add extra detail and talk about the property as a home. For example, what kind of lifestyle is it suitable for? What stand out features turn your house into a home? Don’t forget to throw in some local knowledge where possible. If the pub at the end of the road does a cracking Sunday roast, or if you are just a couple of minutes walk to the nearby shops, a top-notch school or a great park, then this is the place to mention it.